Case Study

The Client

Hankook China (Korea)

Established in 1943, Hankook Chinaware Co., Ltd. is known as Korea's most prestigious manufacturer of high quality Ceramic Tableware. With 10 manufacturing plants, including operations in Indonesia, Hankook's monthly capacity is in excess of 3 million pieces of tableware. In addition, the group also produces 1 million sheets of high quality ceramic Decals a month. The Hankook Chinaware brand name ranks as number-one in its domestic market. Hankook is First Company in the Asia to produce Fine Bone China made from calcined cattle bone ash has gained world wide recognition. 1991 Hankook, Invented Super Bone and quality has received the highest acclaim from their customers worldwide over 50 countries. Being equipped with the largest manufacturer in Asia, space approximately 300,000 sq.ft. It has supplied fine quality tableware to Vatican, Indonesia President palace, Royal house in England as well as Korean Presidential mansion.

The Challenge

Hankook engaged DB for their advertising campaign and corporate brochure for their first retail store in Singapore. Photography was done in their Indonesian factory in Jakarta as well as meet the Korean management and see the factory production of one of Asia’s finest bone china manufacturers.

The Solution

Elegance, fine quality and a sense of European tradition and inspiration was the theme throughout the marketing collaterals designed for Hankook Singapore